Spotify and Talenthouse invite animators to express what they’re #nowfeeling
Spotify is teaming up with Talenthouse, the world’s creative network, to invite animators to create artwork that shows how music can express a thousand words and emotions.
The new brief comes as the latest phase of Spotify’s #nowfeeling brand campaign, which launches today in the UK and takes a look at how music can inspire emotions, memories and relationships, and how a song can express how you’re #nowfeeling better than words.
Spotify and Talenthouse are issuing an open brief to all animators to design a vision that expresses how music connects us all, which links to an emotion or experience or an important person in their life and conveys how it makes them feel. It could be based upon real moments from their own past or something shared with a friend or loved one. The creative solution should engage 18-24 year-olds for whom music plays an important role in developing their identity, navigating life, and connecting with people around them.
Animators are encouraged to create their own original 15 second – 30 second film inspired by #NowFeeling and the 90 second films that Spotify has already created.
The winning artist will receive part of a prize pool of £5,000 and the opportunity to power-up their career as their design will be promoted across Spotify social channels, feature in a Spotify paid media campaign and have future work commissioned by Spotify.
The partnership, brokered by MediaVest, leverages Talenthouse and Spotify’s combined platforms and will offer an exceptional opportunity for the winning creative to have their work showcased and seen by a global audience.
The deadline for entries is 16 June 2014. For more details and to upload entries, filmmakers and animators click here [http://po.st/H6ROwM] and artists and designers click here [http://po.st/ZrU4eM].The judging panel which includes Jackie Jantos, VP, Creative and Brand Strategy, Spotify and Andrew Duff, co-founder of creative content marketing agency Stereo, will consider the entries between 16 June and 23 June 2014 and the winner will be announced on 27 June 2014. All phases close at 10am PST.
Nikki Lambert, Marketing Director, Europe, Spotify, said: “We’re thrilled to be teaming up with Talenthouse to connect with thousands of fantastic creatives around the world. We are really excited to see how the creative community responds to the brief, and we look forward to seeing some inspiring stories about the power of music in connecting us all.”
Talenthouse’s VP Global Partnerships Emma Trant said: “The #NowFeeling creative collaboration with Spotify represents a great opportunity for creatives to engage with a global brand and have their work showcased globally. This partnership is a really nice example of how global brands are using the Talenthouse network to discover and connect with emerging creatives, drive mass social interest and attract the right calibre of creatives.”
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About Talenthouse www.talenthouse.com
Talenthouse is a global creative community that empowers artists of all types to earn money and recognition for their work. Artists can showcase their creative work and find opportunities to partner with major brands and celebrated artists. Brands can tap into the global creative community and their networks of friends and fans to discover new talent and be part of relevant conversations that transcend traditional interruptive marketing. Talenthouse was founded in 2009 with a mission to liberate all artists and since then has provided thousands of opportunities to millions of artists worldwide.
Spotify is an award-winning digital music service that gives you on-demand access to over 20 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is now available in 56 markets globally with more than 24 million active users, and over 6 million paying subscribers.
Since its launch in Sweden in 2008, Spotify has driven more than US$1bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally.
* Number of tracks licensed globally. Catalogue size varies per market and can also change over time.