Freezing a Muay Thai battle in time: Saddington Baynes premieres unique ‘Statue’ full-body 3D simulations

Freezing a Muay Thai battle in time: Saddington Baynes premieres unique ‘Statue’ full-body 3D simulations

You can view the entire piece here.

LONDON, UK – 12th May 2017 – With the release of its Statue project, London-based creative studio Saddington Baynes has created a frozen moment of a Muay Thai battle, utilising full-body 3D photo scans created in partnership with body-scanning experts FBFX.

Saddington Baynes is well-known for pushing the boundaries of technical innovation in the creative industry, establishing its R&D arm SBLabs to showcase this in-house ability. For Statue, SBLabs used advanced procedural displacement techniques, complex shaders and dynamic particle simulations to deliver a fierce fighting showcase. The results are already sweeping up accolades across the creative community, including a Platinum in the Creativity International Media & Interactive Design Awards.

James Digby-Jones, Executive Creative Director at Saddington Baynes, comments: “We wanted to create a project to showcase our expertise working with complex simulations and highly detailed 3D talent, while also demonstrating our imaginative storycraft and VFX capabilities. The Statue project quickly picked up a Platinum award and we’ve entered it into others. It’s a great piece that shows off a variety of high level skills, applicable to multiple market sectors.”

Scanning and capture

To achieve unparalleled detail required meticulous planning. SBLabs blocked out early concepts in Cinema 4D to explore strong poses and the choreography and to direct the camera path.

SBLabs then approached SFX costume and 3D scanning specialists FBFX, who captured key moments of the Muay Thai battle in live action, as one at a time the combatants jumped and punched and kicked, all the while being captured as high resolution point clouds and image maps from multiple cameras. Besides being martial arts enthusiasts, both models were actually part of the Saddington Baynes team – a Production Assistant and a CG artist!

Andrew White, Creative Director at Saddington Baynes, comments: “FBFX helped us build separate scan captures in ZBrush with seamless results. They were a huge asset, delivering exactly what we needed in line with our vision”

Particle simulation

Alongside these scanned models, Statue also features complex Houdini simulations. The models land blows on each other, cracking open igneous husks to reveal the searing heat below. SBLabs ran a series of customised fragmentation and tessellation processes on the geometry with look development performed in Mantra.

Andrew White, Creative Director at Saddington Baynes, comments: “We found that by outputting some custom aov passes we could create a hot metal look inside Nuke. By using holdout mattes and base beauty elements, this gave us a great way to time and control the intensity of the heat effect.”

Based out of London, Saddington Baynes has a long history of technical innovation. Besides being the original pioneers of digital retouching in 1991, Saddington Baynes were also one of the first production studios to harness the potential of CGI in-house. More recently, the team developed an Engagement Insights® service – the world-first use of neuroscience techniques to measure emotional impact of imagery. Recent commissions include Honda’s pan-European ‘Real View Test Drive’ campaign.

About Saddington Baynes

Saddington Baynes is a leading creative production agency that has produced premium imagery for advertising agencies and brand clients for 25 years.

Saddington Baynes’ mission is to create sensational imagery that inspires brand devotion, with a focus on emotional reactions and engagement. To achieve this, Saddington Baynes developed its Engagement Insights® service – an entirely new way to measure the emotional impact of imagery, using neuroscience techniques.

David Gomes

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What is your name and your current occupation?
My name is David Gomes. I’m the CEO of SEMOG Entertainment and creator of “Godians” webseries.

What are some of the crazier jobs you had before getting into animation?
I worked as a military contractor on the US Embassy of Iraq in Bagdad during the war.

What are some of your favorite projects you’re proud to have been a part of?
I had the pleasure to be part of the BET awards and work on a Diesel Jeans commercial. 

Where are you from and how did you get into the animation business?
I’m from Virginia, however, I claim California as my home, too. Basically, I was Continue reading

Homer Simpson will broadcast live, with some motion-capture help

simpsonsThe Wrap is reporting that Homer Simpson will broadcast live, with some motion-capture help!

In the episode, Marge, Lisa and Bart will turn the show over to the family’s patriarch, who will take a break from stuffing his face to comment on the events of the day live during both the East Coast and West Coast broadcasts, Fox revealed on Tuesday. Executive Producer Al Jean told us much more on a phone call immediately following the announcement — for example, how in the world they plan to pull this thing off.

You can read the whole article here.

David Rodriguez

What is your name and your current occupation?
Hey, I’m David Rodriguez and I’m currently a Freelance Animator at Halon Entertainment.  Working on a “Shhhhh” project.
What are some of the crazier jobs you had before getting into animation?
I haven’t had any real “crazy” jobs, I would say mostly jobs you typically get when your young looking for work.  My very first job was when I was 18 years old working at Toys R US.  I was running on the main “Boys World”  that was fun.  Then after that I worked in Shipping & Receiving for some wholesale company.  Very boring and physical work.  I didn’t last there too long.  I wouldn’t take a job like that again.  You do too much for too little.  After that, I landed a job at a doctors office as an office clerk while I was attending college.

What are some of your favorite projects you’re proud to have been a part of? 
I would say my very first animation project I landed.  I got to work for Start Wars: Unleash The Force II.  That was lots of fun.  But I guess any animation project I work on I feel proud of.  Even now, working on Previs. makes me feel like I’m helping the director bring his ideas to life.   I also worked on Piranha 3D movie and some other small video game titles.

How did you become interested in animation?
I would say the very first time I saw Toy Story in theaters. Ever since then I wanted to know how 3D animation was made.  In some weird sense it felt like Continue reading