Gatorade | Fuel the Fire

Gatorade | Fuel the Fire

GoldenWolf/UK

Anselm von Seherr-Thoss explains how RealFlow was used to make some amazing effects for the Gatorade commercial featuring football superstars Lionel Messi and James Rodríguez.

About the company

Incendii is located in New Orleans, Louisiana. Nowadays New Orleans is known for a lot of filming but not so much for post production or VFX. So it is an exotic entity in this area.

The problem

Besides the Gatorade fluids itself a lot of atmospheric effects like dust and smoke needed to be created. The fluid was definitely the secret here besides the actual soccer icons like Messi, etc. So getting the message across that Gatorade refuels and powers the athletes was crucial. Lots of high velocity flowing through tiny tubes and pipes which called for pretty significant detail even given the more toon-ish, not 101% photorealistic look. Besides the pipes and objects emerging out of volumes of fluids we made a bunch of generic splash and paint bucket type elements to be added as needed on the motion graphics side.

We worked on these commercials for two months on and off. Incendii also helped pitching the project prior to the production schedule earlier. I would say on the Gatorade team there were about ten over all at GoldenWolf and on the Incendii side two artists for fluid simulations and dust/rubble/fire, etc. But the lines blurred here. Whoever was free for a task picked it up. Time is always against you on a commercial project. With budget constraints come time constraints come shortcuts. But I think we managed well! The team was GREAT! Constant communication was very important.

The solution

RealFlow was used in connection with Houdini for the Gatorade simulation splashing and running through pipes of all sorts and for the big splashes where barrels are poured over. We also emerged a running engine from a pool of Gatorade and filled up a battery all using SPH.

The techniques applied were a mix of RealFlow and Houdini. In RealFlow for small confined spaces SPH works better with Hybrido. Hybrido shines when you have large pools of fluids or huge pours. We used both on a per task basis. Great to have them both in there! The new node based interface is making it easy to even take on shots from other artists because the connections are so clearly visible and notes can be put beside to get everybody up to speed.

Some of the pipes the fluids go through were very small in diameter; it took a bit of testing to get the detail we wanted to achieve. SPH worked better on some, Hybrido on others. It was great to have a choice. Also the emerging engine was a bit of a task since the pistons were running at a high speed. Adjusting the sub samples took care of a good bit as well as the new meshing options. Small droplets required quite a bit of detail.

Why RealFlow?

With the exchange plug-in for 3ds Max it is very easy to render in VRay and Krakatoa or even just loading the RealFlow particles into Particle Flow for further treatment like shape instances. Sometimes particles get cached out of 3ds Max and then meshed in RealFlow or even used as drivers. I use it both ways really. Especially with tools like Thinkbox’s Stoke you can generate nice motion easily and then pull that into RealFlow for meshing or emitters.  I love the node based interface and interchange features with 3ds Max and others. Now I am no RealFlow expert by any stretch, but I like what I see and so do the clients. The rental option is also nice for a project which requires a little extra for a limited time.

The greatest benefit of RealFlow is how well it plays with 3ds Max with its exchange plug-in. Also since Thinkbox products can write BIN files now making motions in other tools and importing it into RealFlow for further treatment works nicely. I like meshing in RealFlow over using Frost some times as well.

The team at GoldenWolf was awesome to work with. This project was different from what I usually get to do so I really like the look and feel of it. It is more toony/stylized than photorealistic. Great job everyone!

 

Colter Avara

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What is your name and your current occupation?
My name is Colter Avara. I am currently a freelance illustrator, animator and designer. Most of my clients are mobile game and app developers!

 

What are some of the crazier jobs you had before getting into animation?
Oh man, I think I am pretty fortunate on that front. I spent several years working various IT jobs, unfortunately that isn’t crazy. Just boring. The craziest job I ever had was given to me by my dad. When I was a kid, I really wanted a video game. I think it was Sonic The Hedgehog 2 but I’m not 100% sure, I wanted pretty much every game.  In an attempt to teach me about working for things in life, he told me that he would buy the game for me if I plucked every clover flower in our yard. Our yard was over an acre and full of mostly clover, just to give you an idea of what I was dealing with. It was crazy! I spent almost an entire week filling up drywall buckets with flowers. I don’t think either of my parents predicted that I would be so diligent, but the buckets of clover flowers and the swarm of pissed off honey bees told them otherwise. They had me stop at around 4-5 buckets.  I earned the video game and possibly destroyed an ecosystem in the process. Sorry, to any honey bees out there. I’m probably going to get trolled by honey bees now.

 

What are some of your favorite projects you’re proud to have been a part of?
I enjoyed working on all of my projects, but I had the most fun on the projects where I had a little more creative freedom, particularly on a social game that I worked on called, Rock Riot. It was a guitar hero style facebook game. The team really let me take the reigns creatively and the player community was really into it! That was the best part, seeing the players enjoy the items I had created. I’ll never forget the first time I saw players using the turkey guitar I made for Thanksgiving. That was hilarious.

 

Where are you from and how did you get into the animation business?
I am originally from Maryland and I am now living in Pennsylvania. My professional career started in 2008 when I worked with John Kricfalusi on The George Liquor Program. After that, Continue reading

Frank Detrano

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What is your name and occupation?
Frank Detrano. Storyboard Artist & Character Designer for Finetoon Animation

What have been some of the crazier jobs you’ve had before getting into animation?
I think I’ve had a more interesting and varied past than most artists in the field, having been a professional opera singer, a teacher of ancient history and a personal trainer.

What are some of your favorite projects you’re proud to have been a part of?
Mostly all of the shows have found a personal niche in me. However, if I had to choose one it would be Clifford Puppy Days. It was educational and entertaining at the same time. Plus I would draw dogs frolicking and playing all day and always came home in a great mood.

How did you become interested in animation?
I could always draw, even from an early age and did Continue reading

Darren Kiner

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What is your name and your current occupation?
Darren Kiner – CGI Lighter / Compositor / Supervisor.

 

What are some of the crazier jobs you had before getting into animation?
Optical Effects for a surf film, before moving to LA. I also worked my way through college as a busboy. Sorry, not very crazy.

 

What are some of your favorite projects you’re proud to have been a part of?
Aladdin, Iron Giant, Fantasia 2000, Thirteen Days, Charlie Wilson’s War (the last two being somewhat historically relevant).

 

Where are you from and how did you get into the animation business?
Escondido, CA – UCSD Film School – Lucky to Continue reading

Tom Sito

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What is your name and your current occupation?
My name is Tom Sito and I am an animator, storyboard artist and animation historian. My screen credits include Who Framed Roger Rabbit, Beauty and the Beast, Shrek, and Osmosis Jones. I am the author of four books on animation. Currently I am a Professor of Animation at the cinema school of the University of Southern California.

 

Where are you from and how did you get into the animation business?
I am from Brooklyn New York, the son of a fireman. As a child I always liked to draw cartoons and at first I thought I’d want to make comic strips. Then I attended the High School of Art & Design in Manhattan where I was shown how to make my characters move. I fell in love and Continue reading

Ben Rush

What is your name and your current occupation? 
Supervising Animator at DreamWorks Animation.

What are some of the crazier jobs you had before getting into animation?
Sprinkler trench digger, Nordstrom Café busboy, parking garage number painter.

 

What are some of your favorite projects you’re proud to have been a part of?
Kung Fu Panda and Panda 2, Turbo, Animatrix: Final Flight of the Osiris.

 

Where are you from and how did you get into the animation business?

I grew up in the Santa Cruz mountains in Los Gatos, CA.  I always loved animation- the idea that these draftsmen and women could move drawings to create life was completely mystifying to me.  Looking at rough Disney pencil tests put me over the moon.  And in the Continue reading