News: Vishnu Athreya Named Vice President, Program Scheduling at Cartoon Network and Boomerang

VAthreya '14

For Release: June 23, 2014


Vishnu Athreya Named Vice President, Program Scheduling

at Cartoon Network and Boomerang


Vishnu Athreya has been named vice president, program scheduling for Cartoon Network and Boomerang, it was announced today by Rob Sorcher, chief content officer for Cartoon Network. In this position, Athreya will be responsible for overseeing the day-to-day scheduling and strategic positioning of programming content for Cartoon Network, Boomerang and branded non-linear program platforms. He will serve as departmental lead for long-range calendar planning along with developing creative strategies for on-air stunts and special events surrounding the networks’ growing library of original, acquired and classic animated programming. Athreya will be based in Atlanta and report directly to Sorcher, who is based at Cartoon Network Studios in Burbank, CA.

“Vishnu has artfully produced high-performance schedules in territories around the world, and now assumes the U.S. role with a deep knowledge of our product,” said Sorcher. “I’m pleased we were able to tap our own international talent pool, and as a result expect Vishnu to be a unifying link for Cartoon Network worldwide.”

Athreya joins the Cartoon Network U.S. team after his stint as executive director of programming, acquisitions and development for Turner Broadcasting’s kids channels in Asia Pacific: Cartoon Network, Toonami, POGO, Boomerang and Cartoonito. Based in Hong Kong, he was responsible for driving content programming strategy for Turner in South East Asia, Australia and New Zealand. In a role that included program scheduling, operations and acquisitions, Athreya was responsible for developing and furthering Turner’s broader kids strategy with new channel launches—specifically Toonami, a boys action channel, and Cartoonito, for younger children—and building strategic network relationships with various content providers. Over the course of his tenure, he was instrumental in propelling Cartoon Network to a leadership position in South East Asia Pacific.

Earlier in his career, Athreya was vice president, music programming and brand for Radio One, the BBC station in Mumbai. He began his career in advertising as a media planner with MediaCom India, part of Grey Worldwide.

Athreya earned a post graduate diploma in communications from the Mudra Institute of Communications in Ahmedabad, India. He also holds a bachelor’s of science degree in chemistry from St. Stephens College in Delhi, India.

Cartoon Network ( is regularly the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in 97 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.



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Character Illustrations Created By Celebrated “David & Goliath” Founder and Artist, Todd Goldman


Beverly Hills, CA (May 27, 2014) — Genius Brands International, Inc. (“GBI”) (OTCQB:GNUS), a global brand management company dedicated to providing entertaining and enriching ‘content with a purpose’ for toddlers to tweens, continues to announce new initiatives for its Baby Genius® brand as part of the 2014 brand re-launch, with the unveiling today of new fun and fresh redesigns of the Baby Genius® signature characters from celebrated artist and self-described professional doodler Todd Goldman. The announcement was made today by Amy Moynihan Heyward, President of GBI.


“We are thrilled with all of the new initiatives we have in place for Baby Genius this year and are continuing to develop new avenues for expanding the brand,” commented Moynihan Heyward. “Todd’s designs and illustrations evoke a sense of fun and spirit that we wanted to incorporate into the Baby Genius characters while maintaining its timeless appeal.  We believe the fresh and more stylized characters will engage and endear children and parents alike around the world.”


The debut of the new character designs follows recent Baby Genius brand re-launch initiatives, including new distribution platforms for the brand.  In April, GBI announced the introduction of a new online streaming service at, which features the entire Baby Genius content library, giving parents and children the opportunity to create their own playlists and more. The library offers thousands of songs, including classic nursery rhymes, learning songs, seasonal classics and more. Other Baby Genius products, including books, toys and videos are also available for purchase.


Additionally the company also recently extended its agreement with Xfinity TV by Comcast.  Baby Genius, the #1 Xfinity On Demand property on the Baby Boost Channel, is available to Xfinity TV customers and has amassed over 50 million downloads over the past seven years. Xfinity TV allows customers to stream and download exclusive Baby Genius content across platforms, providing unlimited content combination and continuous play.   And currently, select Baby Genius home entertainment titles are available via Netflix.


Self-proclaimed professional doodler, cartoon-type illustrator Todd Goldman has, in a very short time, managed to establish himself as a provocative force within the contemporary art market carving for himself a niche forever known as post-pop art. Goldman’s simply drawn, colorful characters are oozing with cutting-edge humor. His art and irreverence captured the attention and imagination of the S2 Art Group, Goldman’s exclusive art publisher. Shortly after signing on with S2 in 2004, he had his first exhibition of paintings (acrylics on canvas signed simply “TODD”) in the Entertainment Gallery in the Venetian Hotel in Las Vegas, where Goldman showed 96 paintings, of which 87 were sold. Goldman’s



Genius Brands Re-Design Of Baby Genius® Characters Press Release

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first exhibition quickly established a pattern of success for subsequent exhibitions, 10 of which were held during his first year as an artist. Some celebrity collectors of Goldman’s art have been known to acquire as many as five or six at a time.


About Baby Genius®:

Baby Genius® creates musical baby toys and music-based products with a library featuring 500 songs and 125 music videos.  Currently, Baby Genius® products are available in more than 8,000 retail locations in the U.S. and have international exposure in over 40 countries. In 2013, over 1M DVDs/CDs sold on Groupon alone, and Baby Genius® is the #1 children’s on-demand property on Comcast’s Baby Boost channel, earning 60M+ downloads and over 500,000 VOD users/month.   The Baby Genius® YouTube channel ( boasts over 15 million cumulative views with increases of over 600,000 views per month; plus over 500,000 downloads on iTunes. The Baby Genius® interactive website, provides additional opportunities for consumers to engage with their favorite Baby Genius® characters through games, online coloring sheets, music, video streaming and more.


Baby Genius products have earned numerous awards from parent groups and organizations, including the Mom’s Choice Award, The National Parenting Center Seal of Approval, Creative Child Preferred Choice Award, iParenting Media Award, Kids First! Quality Children’s Media Endorsement and many others.  The company recently debuted Little Genius® Jukebox, the first in a series of all-new interactive 3D animated apps for iPad, iPad Mini and iPhone which was released in the App Store™.  Genius Brands International is currently developing new products and new forms of distribution to continue to grow the Baby Genius® brand globally.

About Genius Brands International:

Headquartered in Los Angeles, California, Genius Brands International (OTCQB: GNUS) is a publicly traded multimedia content and brand management company.


Led by industry veterans, Andy Heyward and Amy Moynihan Heyward, Genius Brands International includes award-winning Baby Genius, Warren Buffett’s Secret Millionaires Club, Gisele Bundchen’s Gisele & the Green Team, Martha Stewart’s Martha & Friends, Thomas Edison’s Secret Lab and Stan Lee Comics, featuring its first movie, Stan Lee’s Mighty 7. The Company provides “content with a purpose” for kids of all ages, meaning interactive content that is as entertaining as it is enriching.

News: Peanuts teaser trailer!

This just in from our press contact at Fox! The very first teaser trailer for the upcoming film from BlueSky/20th Century Fox film Peanuts!  When I first heard about this film I was a bit skeptical to it’s success simply because 2d films to 3d films have been done so badly in the past with films like Yogi Bear and the Smurfs. Okay let me rephrase that, the translation of the characters was a harsh one from flat 2d to 3d, one which I personally did not like. Your mileage might vary. I have to say now that I’ve seen this that they’ve really handled the  2d aspects well. I like how the camera is locked and they just pop from 3/4 to side with ease. You can tell it’s done but it’s quick and it doesn’t bother me at all. I also like how they managed to almost make it feel like it’s claymation. Great job guys and I’m really looking forward to this film now! Even more I can’t wait to see the behind the scenes of how they did it!

Also here’s a great analysis of the sneak peek!

For the first time ever, Snoopy, Charlie Brown and the rest of the gang we know and love from Charles Schulz’s timeless “Peanuts” comic strip will be making their big-screen debut; like they’ve never been seen before in a CG-Animated Feature film in 3D.




Acamar is working simultaneously, in an unusual creative arrangement, with an additional two multi-award winning studio partners Brown Bag Films and Tandem Films to coproduce

Bing Bunny for MIPTV debut  

London, 6 February 2014. UK-based independent Acamar Films today announced that it is working in partnership with both leading Irish animation studio Brown Bag Films and London based Tandem Films to coproduce the much-anticipated new animated series Bing Bunny – based on the hugely popular books by award-winning author and illustrator Ted Dewan.

Acamar Films - Bing BunnyClick on image to see it larger.

Acamar will be launching the new show with initial episodes available to view at MIPTV.

The 78 x 7’ series has been meticulously developed for internationally renowned BBC pre-school channel CBeebies, which will be bringing the Bing Bunny books’ unique philosophy and story-telling to television audiences this spring. A number of key global broadcasters are also on board with sales to be announced imminently. Continue reading

News: Guacamole is the shortest film ever nominated for an Oscar

Fresh GuacamoleThe BBC is reporting that a Commercial Director who goes by the name of “Pez” has made Oscar history for having the shortest film ever nominated for an Oscar. At 1 minute and 40 seconds the film “Fresh Guacamole” is about aptly enough, making a bowl of guacamole. Done with stop motion and object replacement, Pez films himself opening up grenades and scooping out guacamole from them as well as slicing baseballs and having them turn into dice. A strange little film and I’m not sure why it’s been nominated above being clever. I thought all Oscar worthy films had to be about crack babys, homeless people or the plight of the common man. This is just… cooking. You learn something every day.

You can read more on the site here.


100 Interviews!

On March 26th, this year we launched Animation Insider, a site dedicated to championing the faceless artists behind the scenes of the award winning animation in the world. Today with Michael Fry, “Over The Hedge” comic strip creator I am very proud to announce we’ve hit 100 posted interviews! I would like to thank all who have participated as well as my Assistant Editor and wife Laura Milo for helping to make my idea a reality. This is only the beginning as we’ve got hundreds more in the queue so stay tuned!

And as always if you’d like to be interviewed yourself then grab a copy of the questions or email me and I will send them to you!