The New York Times has an interesting article up about NBCUniversal’s new kids network which will replace the Sprout Network.
From the article:
LOS ANGELES â€” In a new salvo in the childrenâ€™s television wars, NBCUniversal is creating its own Disney Channel.
Starting on Sept. 9, NBCUniversal will turn one of its smallest cable properties, Sprout, into a network called Universal Kids, said Deirdre Brennan, who will oversee the effort. She said NBCUniversal wanted to create an â€œumbrella brandâ€ for its family offerings â€” television cartoons made by the Universal-owned DreamWorks Animation, Universal-Illumination films and attractions at Universal theme parks.
Sprout is solely aimed at preschool viewers, but Universal Kids will concentrate on children 2 through 11. The revamped channelâ€™s first series will be â€œTop Chef Junior,â€ a spinoff of the cooking show on NBCUniversalâ€™s Bravo.
â€œReality programming is a real white space in the U.S. childrenâ€™s market â€” food, pets, dancing, even news,â€ said Ms. Brennan, who will be general manager of Universal Kids. â€œLook at how sophisticated 11-year-olds are these days. They want more than the same sitcoms.â€