FastCocreate has an article up about the reasoning behind this short film Mr Seed which talks about GMO farms and a healthier food system.
“Mr. Seed” is a five-minute animated short starring comedian Pete Holmes as an organic seed who goes on a cuss-filled rant on why you should consider more research on organic seed and be a bit more wary of the “GMO bros.” Chances are you’ve never thought about the sensual side of replicating drought-tolerant traits, either. Created by Austin-based agency The Butler Bros, and animation company Buck, it’s an unconventional swing to get people talking about seed. The Butler Bros. founder and strategic chief Adam Butler says Seed Matters wanted to leaven the conversation around seed, and help it become more important among people already engaged in the conversation about our food system.