Louis and George: A short about a frog and alligator’s first day of school. LOVED the bgs in this one!
Matt and Gus:Â A short about two kids who want donuts in an grownup’s office. Especially enjoyed the character design.
All three shorts were cute, well designed and staged and they all told stories that made sense which is NOT an easy thing to do in 3Â minutes.Â IÂ particularly enjoyed the backgrounds in Louis and George which stood out for me. Still, I am left feeling that if the creators had been given a full 7 minutes to explore their world every one of these shortsÂ could have been even better.
IÂ wish NetworksÂ would realize that trying to cram an idea into three minutes is short-sighted. Give the damn idea time to breathe; especially if you intend to build a brand and make billions on that idea.What’s that old saying? “You have to spend money to make money.” Good advice and saving money shouldn’t be done during the developmentÂ phase. I mean after all, you can make a show out of Popsicle sticksÂ if the writing is good and the characters are solid, but it takes TIMEÂ to make us love them.
In the beginning,Â DisneyÂ and Warner Bros. didn’t make 2 minute shorts to try and quickly make a hit and Hanna Barbera many years later would still not change that model with their shows either. Â Granted theÂ seven minutes actually came from the fact that it wasÂ the maximum amountÂ of filmÂ that couldÂ fit on a film spool that set that standard but that seven minutes was actually a good amount of time to sit and watch a story and it became the staple lengthÂ in cartoons, which still survives to this day more or less.
Most of Cartoon Network’s successes came out of 7 minute shorts which allowed you to explore the world and learn why these characters wereÂ awesome. Dexter’s Lab, Powerpuff Girls, Johnny Bravo, Cow and Chicken, The Regular Show, Adventure Time (granted that one was at Nick initially) and many many many MANYÂ other hits ALL came from that business model. Even Nick had the Oh Yeah shorts program from which Fairly Odd Parents, Chalk Zone, and I believe even Sponge Bob came. Two ofÂ these Nick is STILL making new cartoons from. What does that tell you?
Now don’t get me wrong, I’m not saying you can’t make a good cartoon in three minutes, I’m just saying you can make a BETTER cartoon in 7.
Let’s give creators time to breathe life into cartoons shall we? I think we’ll all benefit from it!