Check out this beautifully 2D animated spot for Coca Cola done by Psyop Studios!
The Duncan Studio was commissioned to do the 2D animation/efx and ink/paint who collaborated with Psyop, from rough sketches and blocking down to inked and painted final cels. In addition to the characters being hand-drawn, colors, shadows, and highlights were also added in the final hand-drawn animation phase. While animators at Duncan Studio focused on character animation, Psyop added additional effects, color trails, smoke, dust, and more, all in 2D.
Mark my words, very soon some studio exec is gonna suddenly have a genius idea of bringing back 2d features. Wait for it… it’s coming any day now!
You can learn more about the Man and Dog Coca Cola spot here.