IMIRA ENTERTAINMENT AND TP VISION PARTNER TO LAUNCH iMIRAPLAY APP ON PHILIPS SMART TVS
Content portal iMIRAPLAY to feature new programming
Madrid, 01 December 2014: Imira Entertainment, Spain’s leading production and distribution company specialising in kids & youth programming, has signed a deal with manufacturer TP Vision to launch its multiscreen multi-language kids content platform iMIRAPLAY through Philips Smart TV. TP Vision manufactures Philips TV across Europe and Latin America, and this partnership will see the publication of the app on all new Philips Smart TVs across both territories. The app is also available to be installed on most existing Phillips devices. The dual-language iMIRAPLAY app has been developed by Spanish programming firm Fractal Media.
Imira has also expanded the range of programming available to consumers. The app initially included five original Imira Entertainment series, both in English and Spanish languages; Lucky Fred (52 x 12’), Sandra, the Fairytale Detective (52 x 13´),Lola & Virginia (52 x 12´), Saari (39 x 3´) and Vitaminix (104 x 2´), but has now extended the offering to include Tuba Entertainment’s Larva (104 x 2´ and 52 x 4´), the adventures of tiny penguin Pororo (52 × 7′), preschool-skewed City of Friends (52 x 10´and 2 x 30´), Argentinian sing along Horatio & the Plasticines (78 x 7´), hapless line drawing Mr. Simple (91 x 30’) and mischievous Mimi & Mr. Bobo (33 x 22’).
Following its launch earlier this year, the app is already available on a variety of connected devices and Smart TVs. After the recent deal between Imira and Toonz Entertainment, and the subsequent merger of the two programming catalogues, a range of Toonz content will soon also be available via the platform. Worldwide users can download and purchase content through the iMIRAPLAY app using the MYMOID payment service via mobile phone or tablet.