The TV and film industries are launching a broad campaign to educate parents so they can better manage their kids’ media. A response to the widespread call to curb violent behavior, the MPAA, NAB, NCTA, National Assn. of Theater Owners and American Cable Assn. will begin a campaign to distribute information about the ratings system and parental blocking technologies through public service announcements, social media, informational web sites, in-theater messaging and other media. The newly redesigned web site TheTVBoss.org will serve as the nexus for information on ratings, technology and media literacy.
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